ICAM 20 – Pecha Kucha

New audiences in the museumMuseums are part of the quickly developing landscape of cultural entertainment and it has changed the way museums are conceived of and who are their audiences. How multi-layered the exhibition should be to attract more varied types of target groups, how we frame the information to reach the new visitors or is the community co-production of the exhibitions, programs or archival projects the key towiden the scope of possible museum-goers? In this Pecha Kucha session share your experiences of your institution’s engagement with the projects seekingto attract new visitors –for example the new age groups, people with different cultural or professional backgrounds, social media influencers, etc.

Also welcome:new ICAM members are invited to introduce their activities and institutions.Pecha Kucha (20×20) is a simple presentationformat where the presenter shows 20 images, each for 20 seconds.The images advance automatically and the presenter speaks to the images. Duration: 6 minutes 40 secondsSubmit the title of your presentation and your name and email address by 14Februarytosession chair:Triin Ojari, Estonian Museum of Architecturetriin@arhitektuurimuuseum.eePlease also copy toRebecca BaileyRebecca.bailey@hes.scot